Exhibitions

These guidelines help us showcase Firefly’s brand consistently across all our events and exhibitions.

Stand overview

Below is an overview of the basic principles for branding of the stand.

Do’s

1. The main wall
2. Orange angled line, always 85 pkt thick and an exact angle of 73.5° if vertical. If horizontal, the line should always be 2.3°.
3. Large pictures are used to showcase both our solutions, but also the surroundings that our customers operate in.
4. Message in short visible text in Gill Sans Book (all caps) in dark blue colour or white depending on the background.
5. When applicable, showcase our products and demo units to better stand out from competitors.
6. Firefly logo visible from both front and sides in the main aisles. This branding is visible from outside the stand.
7. Neutral colour, e.g. grey, on carpet to keep the focus on the products. If custom built light wooden flooring is preffered.